Formative Assessments

• Observe student participation during the logo recognition discussion and class conversation about logos and slogans.

• Monitor student engagement as they explore careers within their selected career clusters on O*NET.

• Confer with students as they identify the skills, values, and career goals they want to communicate through their personal brand.

• Review student progress as they develop their personal logo and slogan.
   

Summative Assessments

• Completed Personal Logo Planning worksheet

• Completed Personal Logo/Slogan design

• Identification of personal values, skills, and career goals represented in the design

• Creation of a personal slogan that reflects the student's personal brand

• Portfolio submission of completed lesson artifacts
   

Evidence of Learning

Students demonstrate mastery by:

• Explaining the purpose of logos and slogans in creating a personal brand.

• Identifying personal values, skills, and career goals they want to communicate.

• Designing a logo that visually represents their personal brand.

• Creating a slogan that reflects their career aspirations and personal identity.

• Applying career exploration to develop a meaningful personal branding artifact.