
Lesson 1.4 - Personal Logo & Slogan
Snapshot & Resources
At-a-Glance:
Overview
Estimated Time: 1 Class Period (50 Minutes)
Unit: Career In Focus
Lesson: 1.4
Theme: Personal Logo & Slogan
Students explore how personal values, career goals, and workplace skills contribute to their personal brand. Through career reflection and a creative design process, students develop a personal logo and slogan that visually represent who they are, what they value, and the career path they hope to pursue.
Learning Objectives
By the end of this lesson students will:
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Identify their personal values.
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Describe what success in their future career looks like.
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Design a personal logo that represents their skills, values, and career goals.
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Create a personal slogan that reflects their personal brand.
Indiana Standards
PCC-1.1 – Develop an understanding of the relationship between personal identity and career development.
PCC-1.2 – Identify personal interests, strengths, skills, and values that influence career choices.
PCC-1.3 – Explore a variety of careers and career pathways.
PCC-2.4 – Explain the relationship between education, training, and career opportunities.
PCC-4.1 – Use career information and resources to support career exploration and planning.
PCC-4.2 – Develop and maintain a personal career portfolio.
PCC-4.3 – Create and revise career-related materials that communicate personal strengths, interests, and goals.
PCC-6.1 – Investigate local and regional career opportunities.
PCC-6.2 – Identify workplace expectations and characteristics of successful employees.
PCC-6.3 – Research employers and labor market information to support career decision-making.
PCC-7.1 – Demonstrate employability skills through career exploration activities.
PCC-7.2 – Demonstrate professionalism through communication, collaboration, and personal responsibility.
Before You Begin:
Student Materials
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Device with internet access
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"Personal Logo Planning" worksheet
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"Personal Logo/Slogan" worksheet
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Pens, pencils, or colored drawing materials
Teacher Preparation
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Print copies of the "Personal Logo Planning" and "Personal Logo/Slogan" worksheets.
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Prepare the logo recognition activity or presentation.
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Review students' Career Interest Reflection sheets, if needed.
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Verify student access to O*NET for career research.
Lesson Flow
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Hook / Warm-Up (Logo Recognition Activity)
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Mini Lesson: The Purpose of Logos and Slogans
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Career Reflection and Planning
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Personal Logo and Slogan Design
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Wrap-Up Discussion and Sharing
Student Work Products
Students will complete:
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Personal Logo Planning sheet
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Personal Logo/Slogan design
These artifacts become part of each student's Portfolio in Unit 3.
External Resources
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O*NET Online
Teacher Tips
Remind students that an effective logo and slogan communicate the qualities that are most important about a person or organization. Encourage students to think carefully about the skills, values, and career goals they want others to recognize, and have them use those ideas to guide their designs.
Portfolio Connection
At the conclusion of this lesson, students should have:
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Completed the Personal Logo Planning worksheet.
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Designed a personal logo that represents their skills, values, and career goals.
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Created a personal slogan that reflects their personal brand.
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Developed a personal branding artifact that may be included in their portfolio.
