Overview

Estimated Time: 3 Class Periods
Unit: College In Focus
Lesson: 2.5
Theme: College Brochure Project

Students synthesize their research by designing a professional tri-fold brochure that promotes a college or university of their choice. Using information gathered throughout the unit, students create an engaging marketing piece that highlights academic programs, campus life, costs, financial aid opportunities, and other key characteristics of their selected institution. Students present their completed brochures to classmates while demonstrating their understanding of the factors that influence postsecondary decision-making.

Learning Objectives

By the end of this lesson students will:

Research and organize information about a college or university of their choice.
Design a professional brochure that effectively communicates important information about a postsecondary institution.
Incorporate academic, financial, and campus information into an engaging informational resource.
Present a completed college brochure that demonstrates informed postsecondary research.

Indiana Standards

PCC-3.1 – Explore a variety of postsecondary education and training opportunities.

PCC-3.2 – Identify factors to consider when selecting a postsecondary institution or training program.

PCC-3.3 – Compare postsecondary education and training options based on career goals.

PCC-3.4 – Evaluate postsecondary options using personal interests, career goals, and financial considerations.

PCC-4.1 – Use career information and resources to support career exploration and planning.

PCC-6.1 – Investigate local and regional career opportunities.

PCC-6.2 – Identify workplace expectations and characteristics of successful employees.

PCC-6.3 – Research employers and labor market information to support career decision-making.

PCC-6.4 – Explain how personal experiences and employability skills contribute to career readiness.

PCC-7.2 – Demonstrate professionalism through communication, collaboration, and personal responsibility.

Before You Begin:

Student Materials

Device with internet access
"College Brochure Project Checklist" sheet
Tri-fold brochure template (digital or printed)
Writing materials (pen or pencil)

Teacher Preparation

Print copies of the "College Brochure Project Checklist" sheet.
Gather several college brochures (printed or digital) to use as examples during the lesson.
Provide students with access to a tri-fold brochure template or design software.
Verify student access to official college and university websites for research.
Review the brochure project requirements and be prepared to guide students as they organize information, develop effective layouts, and create visually engaging marketing materials.

Lesson Flow

Hook / Warm-Up (College Brochure Exploration Activity)
Mini Lesson: The Purpose of College Marketing Materials
Research and Planning
College Brochure Design
Presentations and Reflection

Student Work Products

Students will complete:

"College Brochure Project Checklist" sheet
Completed College Brochure
College Brochure Presentation

These artifacts become part of each student's Portfolio in Unit 3.

External Resources

Official college and university websites
Tri-fold brochure template

Teacher Tips

Encourage students to think like both a researcher and a designer. Remind them that an effective brochure should not only communicate accurate information but also capture the reader's attention through thoughtful organization, engaging visuals, and professional design. As students work, emphasize the importance of balancing attractive presentation with clear, well-organized content that helps prospective students understand why the institution might be a good fit.

Portfolio Connection

At the conclusion of this lesson, students should have:

Completed the "College Brochure Project Checklist" sheet.
Designed a professional college brochure highlighting a postsecondary institution.
Researched and organized information about academic programs, campus life, costs, and financial aid opportunities.
Presented a completed brochure that demonstrates informed college research and effective communication skills.

Lesson 2.5 - College Brochure Project Snapshot & Resources