Formative Assessments

• Observe student participation during the commercial analysis activity and class discussion about the elements of effective advertising.

• Monitor student progress as groups research assigned career pathway programs, providing guidance on locating accurate information and identifying the key benefits of each program.

• Confer with student groups as they complete the "Commercial Checklist" sheet, offering feedback on audience awareness, organization, creativity, accuracy, and persuasive communication.

• Review student participation during planning, rehearsals, and collaborative work sessions, ensuring all group members contribute meaningfully to the development and presentation of the commercial.
   

Summative Assessments

• Completed "Commercial Checklist" sheet

• Completed group commercial promoting a high school career pathway program

• Group presentation of the commercial

• Commercial demonstrating accurate information, effective communication, creativity, and persuasive techniques

• Evidence of collaboration and meaningful participation by all group members

• Portfolio submission of the completed "Commercial Checklist" sheet
   

Evidence of Learning

Students demonstrate mastery by:

• Researching and organizing accurate information about a high school career pathway program.

• Applying the key elements of effective advertising to create a persuasive and informative commercial.

• Collaborating effectively with peers to plan, develop, rehearse, and present a group project.

• Communicating information clearly through engaging verbal, visual, and creative presentation techniques.

• Demonstrating an understanding of how high school career pathway programs can support future educational and career opportunities.